Nowadays, OTT platforms are gaining huge popularity among people.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT is a service that provides diverse media through online networks.
Netflix, Watcha, and TVING are 대표 examples.
Compared to cable television, viewers can select content whenever they want.
There are many reasons why OTT has become popular.
It allows people to enjoy different genres from a single service.
Users can pick movies, dramas, or shows according to their interests.
In addition, OTT is cheaper than conventional subscription TV.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
However, as subscription fees keep rising, more people feel financial pressure.
Therefore, many viewers are turning to free streaming platforms.
Free platforms supported by ads let people watch without cost.
It is appealing to people sensitive to expenses.
Recently, FAST services have gained attention as an example of ad-based streaming.
For example, KT launched a FAST service called “Gi Live,” drawing public interest.
FAST is seen as a future growth engine in a slowing TV industry.
The biggest advantage of free streaming is that there is no cost burden.
Another plus is the wide range of available programs.
However, users must watch advertisements, which can be inconvenient.
In addition, the quality can be inferior to premium platforms.
In click here the future, both OTT and free streaming services will continue to evolve.
Free models could gain stronger popularity.
Being able to watch without cost is highly appealing.
I believe harmony between paid and free services is essential.
Blending both models offers better choices to viewers.
Upcoming changes in OTT and free streaming are highly anticipated.